Is online pharmacy can save money & increase business profit
Pharmacy business is a priority due to this
contribution in the medicine and health sector. The market of online pharmacy
has brought in more demand and convenience to the consumers. It is for shot a
profitable business provided it well organised and maintained. 3MEDS, the best Online Pharmacy India,
explains the road map to success. The following pointers when followed promptly
will flourish the business and pave way to profit.
Keep
it legal
The two main authorities, Food & Drug
Administration (FDA) and Food Safety & Standards Authority (FSSAI) should
issue licence to open a legal online pharmacy. The company may need licenses
from state and local authorities like municipalities and village panchayats or
district administrations. Some of the
licences include Shops & Establishments Act, trading licences, warehousing
licenses, Goods & Service Tax Identification Number (GSTIN) and other
permits. Acquire the mentioned licence as a legitimate online pharmacy business
will have no concerns on being caught for any wrong deeds. With a smooth and
legal run, profit is guaranteed.
Rare
care
Keep stock of drugs that aren’t very commonly bought
like products related to men’s health. People might easily purchase those
through online as they won’t feel embarrassed. Even items like condoms and
sanitary napkin are still a tabooed product that few people are not comfortable
mentioning of it in an offline store. These individuals opt online purchasing
as they don’t want to face the retailer. So, make a special mention of these
product stock and sale. Consumers should feel comfortable making such purchase.
Plan
it out
A planned business is way to profitable business. An
organised and clear cut summary will help to execute the thoughts easily. A
business plan outline will comprise of chapters like Executive summary, Company
summary, Products, Market analysis summary, Strategy and Implementation
summary, Web plan summary, Management summary and Financial plan.
Trained
team
Recruited staff functioning efficiently throughout the
process from checking the received prescription to delivering the same to
consumers are very much appreciated. The employees with at least a pharmacist
diploma can use their knowledge in advising the buyer in the process of buying
too.
Act
by feedback
Take the feedback and review provided by the consumers
seriously to improvise on the faulty sectors, provided via phone, email or
online contact form. It is necessary to show how grateful you are towards their
response. Make them feel their time and words matter. Design your feedback
letter thoughtfully. Provide detailed information about drug and its effect on
a patient when you receive a prescription. This way can educate your consumer and
develop trust on your service.
Delivering
health
With proper arrangements along the courier companies
to channelize pick up prescriptions from customers to deliver of the same at
the earliest. This may involve extra charges for two-way service, pick up and
drop. It is advisable to offer fast delivery around the clock. Customers will
be very much convinced with your service.
Site
the site
Design a website that emphasize on providing
information about health and updating on the medical science advancement. Very
occasionally, discounts or offers announcement is made to inform consumers and
not forcefully rush their purchasing. Make the site convenient and
understandable.
Promote
it right
Create a newsletter and provide health related
bulletin. Maintain it on regular basis to convince consumers to subscribe the
same. The more creative the company functions the more consumers will be aware
your service. Promote the company’s mission and vision through blogs or vlogs.
Whichever medium is convenient, invest on it. Hire writers and creators to
function on this strategy.
Understanding
competition
A well designed mobile application and innovative
implementation of pharmacy’s thoughts will create a good image on clients.
Company’s image as a recognizable brand will help to form a chain of brands in
pharmacy market. Being recognised as best medicine app in India, will boost its
consumer interests. This way of branding will help the business establish
strongly in terms of other competitors. Keep track of the pharmaceutical market
and estimated profit.
Ending
note
Do an organised research based on demographic and
psychographic factors, to increase the possibility of the business profit. Update
on your stocks, discounts and services through posts, regularly. Video clips
can be added showcasing the safety measures taken by the delivery man or the
medicines proof packed against all threats. 3MEDS, the best online medicine store, is a medium that connect with the consumers and to add immense value to
the experience.
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