How AI will change email marketing strategy helping online pharmacy?

Artificial intelligence (AI) is a branch of computer science that is associated in building smart machines with the ability of performing tasks, which typically require human intelligence. While, email marketing is the integral part of today’s digital marketing for its direct approach and cost effective methodology. So, combination of innovative technologies and effective email marketing will enhance a brand’s strategy. AI in marketing is of great help, as it can easily learn which element of an email strategy work, and which need to be improved. One of the Delhi e- pharmacy, 3MEDS, best healthcare service providerin India, has adopted the email marketing strategy to boost the online pharmacy business. This concept is the emerging trend, to be considered seriously while operating digital. The below pointers can be used in supplementing the business of online pharmacy.

Automation mode

Automated or drip campaigns can be set up, that are driven by customer data by the AI powered systems. It will be based on the customer’s journey stage with the brand or company. The past purchases, interests and browsing behaviors, are used to set up the automated campaigns. AI can also determine the most effective content and image, to draft the company’s welcome emails, order update emails and retention emails as to achieve the highest amount of conversation and engagement possible. This is of great use for online pharmacy operators to target their customers.

Personal touch

Creating emails that seems to be personally written by a human rather than being machine generated, is the most successful email marketing campaigns. AI technology helps to generate data driven insights by analyzing customer behavior and studying their interests. This eventually make it possible to thread a customized email to send off to every individual subscriber. A method of asking customers to set their preferences while signing up or after have received the welcome email is the best way to gather data for an effective approach.

Big data theory

Computationally analysed extremely large data, reveal patterns, trends, human behaviours and interactions. This makes segmentation possible, as information is gathered when subscribers sign up, cookies from website visitors and pages visited by them. All the above gathered data can help the company to acquire deeper insight about the target audience and draft bespoke email content. Bombarding subscribers with mass generic emails can be avoided by analysing huge set of data. With to the point focus in delivering personalised and unique content, the company can stand out in the market by avoiding the clutter that customers receive from other marketers on daily basis.

Machine learning equals to achieving more

Many set of objectives can be achieved by combination of big data and effective AI.

·         Highly engaging

Testing the right combination of a subject line, email content and visuals was the standard practice of email marketers, that was done manually, which was a tedious task prone to human error. While, AI technology in terms of revenues and conversion will aim to improve the above task by quickly generating content to bring the best results. This now will allow the company to work with more combinations of messaging elements as precious time from testing is cut off.

·         Ticking clockwise

Customers might opt out the company’s emails if sent more and if sent less, the competitors might pick up your space. While, AI can strikeout this guesswork and help determine the right time based on the subscriber’s activity history to automatically send emails. Humans have different habits and preferences and so, with AI technology, the time zones, down times and the personal habits of the subscribers can be calibrated correctly to schedule sending out the emails.

·         Personalized promotion

Based on the customer’s history, interests and habits, AI knows what promo works with each one of them in terms of product recommendations, discounts, rebates or freebies. For instance, when a customer adds products to cart and have left the order unplaced then, AI will retarget that customer by sending an email to consider the purchase or recommend similar items. A CTA (call to action), feature is available in an email that will help customer to land on the page to easily complete order placement. The probability of conversions is increased due to AI’s product recommendation factor.

·         Divide to unite

Marketers can group the customers based on their basic information like age, location and purchase history as well as on specific behavioral signals due to machine learning. These behavioral patterns can lead to unique and fresh marketing segments that could be addressed with improvised campaigns.

No end to human’s brain

With all the beneficiary features of AI technology, email marketing is not a smooth run without human brain. AI elements are appreciated for its potential to decrease the time spent on a particular task and man power invested for the same. But, it can’t replace the marketing skills a man possesses. With the help of AI, man can have more time spared for focused and creative thinking to strategize the business towards better future.

Ending note

e- pharmacy is surely a billion-dollar business as it comprises of two important factors, medicine and online. Though, channelizing the two streams in a correct path is a task. All the elements of both health and online industry should work in sync to avail benefits. 3MEDS, the best medicine app in India, being new entrant has established its roots in the market of organised pharmacies due to its strategic thinking towards evolving technology. Business world will witness greater boost as the potential of artificial intelligence advances. According to a research firm, Markets and Markets, the AI market is expected to grow to a $190 billion industry by 2025. Well, in today’s market, AI and email marketing is a match made in heaven. The personalized customization is the key strategy to deliver thoughts instantly and at scale. Machine learning platforms not just cease the workload but will make way to venture customer data to develop better and faster relationships. Email marketing is an established strategy that will continue to flourish along with evolving technologies.