Why on demand pharmacy ordering and delivery apps?
The pharmaceutical market of India stood as third
largest market in terms of volume and valued at $ 36.7 billion in 2018. India
has a fragmented market with, over 850,000 offline pharmacy retail stores
contributing 85% to the market. Unlike, The United States, China and Europe whose
online market penetration is higher than offline retail store. Online pharmacy
market is at it’s naïve stage in India as compared to developed countries
economies. Best medicine store online in India are slowly getting recognised in
the e-commerce industry by both government and consumers.
1. Convenient
Medications delivered to customers is cost effective
and can be directly accessed at home. They tend to be attracted by sense of
immediacy and best price deal. Online pharmacy even operates in small cities so;
everyone can benefit this system. People can also avail orders outside the country
and at any point of time. Since its online, the market runs 24hours to look
after the wellbeing and necessity of consumers.
2. Economy
The concept of online pharmacies was introduced two
decades back but it impacted very recently. Nearly 25% of UK citizens prefer to
use online pharmacies, therefore, more than 350 registered UK online pharmacies
are on rise. In India, more than 200 e- pharmacy setups have seen its way to
glory. Departments of the government, including the health ministry, the IT
ministry and the Department of Industrial Policy and Promotion, are all looking
forward to assure a streamlined market for online pharmacy as the business
promise greater contribution to the line of health and economy.
3. Nothing
illegal
Ramprasad M, executive chairman MAPE Advisory Group,
said, “There is nothing illegal today about e-pharmacies. As long as you are
operating in conjunction with the Information Technology Act and the Drugs and
Cosmetics Act, you are a good business”. When an online pharmacy is run in
accordance to organised model then, it will flourish in any ways.
4. Few
entrants
As of now, online pharmacy has few entries and there
is larger demand by customers to avail medications through online. This
business model has less competition till recent. With limited players in the
market, profit making is no less than a child’s play.
5. Trust
When the prescribed medication order is placed at an
organised e-pharmacy or best medicine app in India, then you are at the right
hands to receive correct and verified medicines. If in doubt then, a licenced
pharmacist can guide you through legitimate e-pharmacy website. Your data record
will be maintained and privacy of personal information won’t be invaded. The
organised online pharmacy sector will make sure that their consumers won’t have
complaints on incorrect dosage or expired medicines.
6. Contactless
payment
Online ordering and delivery has made way to digital
payment. Anyone can order prescribed medicines for their family or friend and
make the payment immediately. This will help especially the aged ones whose
caretakers or children stay away and so, can be easily taken care of through
digital payment.
7. Evolved
basic business model
The decade long practice of consulting a general
practitioner, who prescribes medicines and that been bought at nearest
pharmacist. And, this pharmacist sought to supplement the modest income from
providing the service by selling other, mostly health- related products to the
customers directed by the general practitioner. But now, people prefer to buy
medicines and heath products through online and seek health advice over
internet.
8. Customer
choice
Online pharmacies have provided consumers with new
choices and more control over their health. People need not compromise over
pharmacies available in their locality. They don’t even have to wait for their
required medication stock availability as now, all the stores are available at
their finger tip.
9. At
the rescue
Situation like the pandemic can stress people
regarding the purchase of medicines during lockdown. Online pharmacies are
geared up with stock of sanitizers and disinfectant as the panic of hygiene safety
prevails during the epidemic. Shut down on offline stores has increased traffic
for online pharmacies. With all necessary precautions, e-pharmacies are
handling the situation in fair manner. They have discouraged people from panic
buying, capping the number of sanitisers and masks. The market is not taking disadvantage
of the situation and emotions of people.
E-commerce is the new age of economy. Every industrial
sector is adapting to online marketing. Health being the priority of life, its online
version is a blessing to all group of people.
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