Why on demand pharmacy ordering and delivery apps?



The pharmaceutical market of India stood as third largest market in terms of volume and valued at $ 36.7 billion in 2018. India has a fragmented market with, over 850,000 offline pharmacy retail stores contributing 85% to the market. Unlike, The United States, China and Europe whose online market penetration is higher than offline retail store. Online pharmacy market is at it’s naïve stage in India as compared to developed countries economies. Best medicine store online in India are slowly getting recognised in the e-commerce industry by both government and consumers.

1. Convenient
Medications delivered to customers is cost effective and can be directly accessed at home. They tend to be attracted by sense of immediacy and best price deal. Online pharmacy even operates in small cities so; everyone can benefit this system. People can also avail orders outside the country and at any point of time. Since its online, the market runs 24hours to look after the wellbeing and necessity of consumers.
2. Economy
The concept of online pharmacies was introduced two decades back but it impacted very recently. Nearly 25% of UK citizens prefer to use online pharmacies, therefore, more than 350 registered UK online pharmacies are on rise. In India, more than 200 e- pharmacy setups have seen its way to glory. Departments of the government, including the health ministry, the IT ministry and the Department of Industrial Policy and Promotion, are all looking forward to assure a streamlined market for online pharmacy as the business promise greater contribution to the line of health and economy.
3. Nothing illegal
Ramprasad M, executive chairman MAPE Advisory Group, said, “There is nothing illegal today about e-pharmacies. As long as you are operating in conjunction with the Information Technology Act and the Drugs and Cosmetics Act, you are a good business”. When an online pharmacy is run in accordance to organised model then, it will flourish in any ways.
4. Few entrants
As of now, online pharmacy has few entries and there is larger demand by customers to avail medications through online. This business model has less competition till recent. With limited players in the market, profit making is no less than a child’s play.
5. Trust
When the prescribed medication order is placed at an organised e-pharmacy or best medicine app in India, then you are at the right hands to receive correct and verified medicines. If in doubt then, a licenced pharmacist can guide you through legitimate e-pharmacy website. Your data record will be maintained and privacy of personal information won’t be invaded. The organised online pharmacy sector will make sure that their consumers won’t have complaints on incorrect dosage or expired medicines.
6. Contactless payment
Online ordering and delivery has made way to digital payment. Anyone can order prescribed medicines for their family or friend and make the payment immediately. This will help especially the aged ones whose caretakers or children stay away and so, can be easily taken care of through digital payment.
7. Evolved basic business model
The decade long practice of consulting a general practitioner, who prescribes medicines and that been bought at nearest pharmacist. And, this pharmacist sought to supplement the modest income from providing the service by selling other, mostly health- related products to the customers directed by the general practitioner. But now, people prefer to buy medicines and heath products through online and seek health advice over internet.
8. Customer choice
Online pharmacies have provided consumers with new choices and more control over their health. People need not compromise over pharmacies available in their locality. They don’t even have to wait for their required medication stock availability as now, all the stores are available at their finger tip.
9. At the rescue
Situation like the pandemic can stress people regarding the purchase of medicines during lockdown. Online pharmacies are geared up with stock of sanitizers and disinfectant as the panic of hygiene safety prevails during the epidemic. Shut down on offline stores has increased traffic for online pharmacies. With all necessary precautions, e-pharmacies are handling the situation in fair manner. They have discouraged people from panic buying, capping the number of sanitisers and masks. The market is not taking disadvantage of the situation and emotions of people.

E-commerce is the new age of economy. Every industrial sector is adapting to online marketing. Health being the priority of life, its online version is a blessing to all group of people.

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