How to sale medicines online through e- pharmacy in India


Digital marketing or online marketing is the strategy where business look forward to master. Online medium is believed to be the platform with guaranteed profit. But, has to know how to use, when to implement and on whom to enforce. Well, thought of e- pharmacy is surely a billion-dollar business as it comprises of two important factors, medicine and online. Though, channelizing the two streams in a correct path is a task. All the elements of both health and online industry should work in sync to avail benefits. Let’s glance on the prevailing pointers.

Consumer convenience
According to the National Retail Federation (NRF), it’s estimated that non- store sales will grow at a rate of three to four times more than retail business due to the e- commerce growth of smartphone market. The modern conveniences way to near and instant delivery of products. So, people would enjoy and be grateful for the service of e- pharmacy. In a way sick person is half relieved without the worry of accessing the medication at an offline store. Features like, online medicine delivery 24 hours will add on profit to the service. As the targeted consumers are sick, elderly aged or live in a remote area, leave a note or a handy tip as token of care. The vulnerable group will be pleased and will turn to loyal customers of your service.
Social media
Do an organised research based on demographic and psychographic factors. Statistics says, nearly 69% of old aged people use Facebook and respond to online sales posted in it. So, advertising on about your service and mentioning of your discounts is highly recommended in Facebook. Likewise, one should study the buyer persona before marketing the service. Also, promote your company through hashtags like, #24hourmedicinehomedeliveryDelhi.
Digital India
Digital India is a programme introduced by government of India to transform the nation into a digitally empowered society and knowledge economy. Digital technologies like mobile applications have emerged as a catalyst for rapid economic growth and citizen empowerment across the globe. The e- pharmacy understanding in India is still at the naïve stage, operating with misconceptions. So, with this government programme, the e-pharmacies can bring in innovative design or ideas to promote the industry in the digitalised and enable resolution of issues in near real time. They can work on inexpensive way to provide service to rural areas with products requiring cold storage.
E- commerce, a new era
In a research paper by Frost & Sullivan, titled ‘e- pharmacies in India’, Indian e- pharmacies market is estimated to grow at a Compound Annual Growth Rate (CAGR) of 63% to reach US $3,657 million i.e., approximately 25,000 crores, by 2022. The prediction is that, in the near future, e- pharmacy could account for 15- 20% of the total pharma sales in India over the next 10 years. It would be brought to reality by largely enhancing adherence and access to medicine for a majority of the under- served population, active pharmacist counselling, long term drug compliance for chronic diseases and cost savings on bills with doctor’s consultation support.
Other country stories
Globally, e- pharmacy is growing at a pace of 15% with expected rate of $200 billion industry by 2025. Many countries are indulging the concept of e- pharmacy by making e- prescriptions and e- health records mandatory. New York has completely banned paper prescriptions while China is encouraging one- minute clinics that provide immediate health consultation and dispense medicine or delivery it to home by end of consultation. One can bring in these facts in-front of the government and propose some work to be done on this line. So that, Indian government can bring in provisions directly or indirectly, to help the e- pharmacies flourish.
Pandemic handy
It is not selfish to push your business in a pandemic scenario as the health sector motto is to care everyone, every minute and at every place. This is an opportunity to show the strength of your business. Regularly fill the stocks of drugs or medicines that is in demand so that you don’t deny any orders. If you fail, then your competitors might gain your customers.
 
Very common and old quote, ‘Health is Wealth’, which basically means being healthy is a way to having comfortable life. But, in case of e- pharmacy, it’s a give and take market, where health is earned sitting at home, while the companies make sure you stay in your comforts and run their business too. 

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